Ca n’Estruc BI

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Derrick Lin


Creative Agency: Senyor Estudi
Photographer: Marc Roca
Project Type: Produced, Commercial Work
Client: Ca n’Estruc BI
Location: Ventalló. Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

BI was born in a corner of the Ca n’Estruc winery. Born from nostalgia for times past; from working with your hands; from listening with your heart and accompanying the vines along their natural path. The original design of the winery’s first label has been recovered and adapted to the new requirements. A wide variety of limited edition wines, specially selected from specific vats, amphora, vintages or vineyards —from 66 bottles—, with the labels numbered using a traditional mechanical system. Design without designing. No masks and no artifices.

What’s Unique?
It’s digital printing but it does not look like it. The materica kraft ultra WS paper allows to avoid a colored background, giving a more natural and artisan look