Give-A-Care – RETHINK Breast Cancer


Montréal, QC, Canada

Creative Agency: Agency lg2
Project Type: Produced, Commercial Work
Packaging Content: Breast cancer care package
Location: Canada

Young women diagnosed with breast cancer don’t necessarily need flowers or cards, but support and comprehension. That’s the insight behind Rethink Breast Cancer’s latest initiative. Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. More than just a care package they can actually use, each product is named in a bold way that helps to educate about what a loved one with breast cancer is actually going through.

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