NBTF Fruit Jerky

Derrick Lin


Creative Agency: Seed Strategy, Inc.
SVP, Creative Director: Jeff Johns
EVP, Chief Creative Officer: Robert Cherry
Associate Designer: Chelsea Bradley
Motion Graphic Designer: Mike Sweeney
SVP, Head of Strategy: Sean Smyth
Strategist: Stephanie O’Brien
Project Type: Produced, Commercial Work
Client: NBTF Nothing But the Fruit
Client: Joe Del Regno
Client: Erika Jubinville
Location: Crestview Hills, United States
Packaging Contents: Vegan Fruit Jerky
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Create a design that truly celebrates an entirely new-to-the-world, better-for-you snack form — Fruit Jerky from Nothing But The Fruit. This enjoyable snack features real pressed fruit, plant-based protein and sweet and savory ingredients that’s been created for adults seeking snacks with modern flavor profiles. Varieties include: Concord Strawberry Ginger & Coconut, Salted Watermelon Jalapeño & Chia and Mango Chili Lime & Pepitas.

With our design, we set out to capture the sentiment of a new kind of snack, while also conveying the vibrancy found in a rainbow of real fruit and natural ingredients. We arrived at a “modern art” design that represents the unique product form, delightful sensory experience and simple list of ingredients found in this authentic, vegan fruit jerky.

What’s Unique?
This modern art design celebrates the product form (irregular jerky shape) and the sensory experience found in each variety (fruits, spices and other ingredients). Additionally we seamlessly integrated the window so that consumers can quickly identify with this new-to-the-world product.