The Pistakios

Creative Agency: The Comebackstudio
Fonts: Fonts.gr
Fonts: Lián Types
Print: Pletsas – Kardari
Project Photos: Studio Anastassatos
Project Type: Produced, Commercial Work
Client: Megaris Goods
Location: Athens, Greece
Packaging Contents: Pistachio

The Pistakios packaging series designed for Megaris Goods, a company that produces a variety of products in the city of Megara, Greece. These fine quality pistachios come in four different types. Unprocessed fruit in its natural form, Roasted Pistachio with Salted Powder, Roasted Pistachio with Lemon Juice, and finally Raw Pistachio Kernel.

We came up with a family and friends concept, with clean lines and black typography. Mr. Raw is the main character here, and he is accompanied by Mr. Lemon and Mr. Salt in different occasions. Finally we have M. Naked a pistachio that lost his shell – and he is a bit shy. The box is made such as you can get your hand inside and get a small portion of pistachios, and that’s because you will need both hands to open them. 230gr is usually two portions so we wanted a box solution like that. If you want to order you will first get a samples box containing all four packs of The Pistakios.

The product line is already exported in four different countries and at the beginning of 2017 won two packaging design (bronze) awards at Olymp awards.

What’s Unique?
The look and the are fresh! The box closes and seals back, in order to keep them fresh.