Designer: Mridul Chandolia
Photographers: Laavanya Sharma, Akshay Choubey
Project Type: Produced, Commercial Work
Client: Happily Unmarried Pvt. Ltd.
Location: New Delhi
Packaging Contents: Personal care and grooming products
Packaging Substrate / Materials: Plastic bottle
Printing Process: Digital printing
Happily Unmarried Pvt. Ltd. is an e-commerce brand based in New Delhi, India. It launched a range of personal care products for the urban Indian women in October’17.
She is the ‘Happily Unmarried’ woman. Quirky yet confident, witty yet profound. One who lives to the fullest.
Breaking the traditional mold of packaging in India, it encourages women to be unconventional and have their own definition of happiness. The brand sought to create the packaging using witty and quirky quotes for women that value their self-worth. Bold typography communicates the strong brand identity in combination with a vivid colour palette that adds zest to it.