Derrick Lin


Designer: Bea Janoni
Project Type: Produced, Commercial Work
Client: Loaf
Location: Porto Alegre, Brazil
Packaging Contents: Bread
Packaging Substrate / Materials: Paper, fabric
Printing Process: Digital printing

New brand and packaging for an artisan bakery from Brazil

LOAF is an artisan bakery from Balneário Camboriú that produces bread with organic flour and long fermentation. This is the secret to a crusty and dense bread – but at the same time airy – with easy digestion and unique flavor of all recipes. General packaging options and layout of business cards, tags, menus, discount coupons, flyers, stickers, website, newsletter and posts to social networks were created.

What’s Unique?
Every week a new batch of traditional and special bread is prepared for single orders or in a monthly subscription mode – known as Club LOAF. We strive to highlight the Club and the experience in eating a complete, healthy food, without preservatives or chemical additives for the visual identity.