Creative Agency: LINII Group
Creative Director: Mikhail Gubergrits
Art Director: Igor Mustaev
Naming: LINII Group
Designers: Yulia Plotnikova, Ilya Savonkin
Project Type: Produced, Commercial Work
Client: Inventive Retail Group
Location: Russia, Moscow
Packaging Contents: Mobile phones and PCs accessories
Packaging Substrate / Materials: Paper
Printing Process: UV+embossing
LINII Group has developed naming and design of a new private label for accessories for mobile phones and PCs.
The task of the studio was to develop the branding from scratch. Products: accessories for mobile phones and PCs (protective film, adapters, etc.), which will be sold exclusively in re:Store outlets. Owners of modern mid+ and above digital equipment want to be sure that the accessories are of high quality, will not damage the device and will guarantee its protection when needed. The entire range of new brand accessories will be carefully inspected by re:Store specialists before coming to store shelves.
Moonfish was proposed as the brand name. It is modern, emotional, technological, and easy to remember.
To further streamline the brand, the logo was created with the use of the simplest forms, which makes it easy to interpret the logo, and it can be used in the smallest sizes and even be microprinted on the product.
The main color of the brand is rich black, with different bright shades representing different categories. This differentiation has made it possible to understand the product line more quickly.
Yulia Plotnikova, a designer of LINII Group says: “We are happy that we have managed to create a new interesting brand that is also both emotional and rational, which is not easy to achieve”.
Mikhail Gubergrits, a creative director of LINII Group, says: “In addition to the name, logo and package design, we have created an online Readymag-based brand book for the first time. It’s fast and convenient. All files and descriptions are stored on the Internet; access to files can be set as either public or private. All necessary files can be downloaded at any time. The time of big and inconvenient paper brand books or huge PDF versions is running out. More convenient forms step in to take their place”.
All packaging has modular design and is easily scaled to new types of products that can be added to the series. For user convenience, all basic parameters of products are readily visible on the front. In order to further reinforce the feeling of a starry sky and to emphasize product adaptability, partial UV varnishing is used.
In addition to the name, logo and package design, we have created an online Readymag-based brand book for client. All files and descriptions are stored on the Internet; access to files can be set as either public or private. All necessary files can be downloaded at any time.