Creative Agency: Dessein
Senior Designer: Leanne Balen
Project Type: Produced, Commercial Work
Client: Purabon
Location: Perth, Australia
Packaging Contents: Protein Balls
Packaging Substrate / Materials: Cardboard and Film
Printing Process: Offset

Health food company Purabon produces a range of healthy protein and Paleo Protein balls in three flavours; salted Caramel, Peanut Butter and Hazelnut Cacao. With a focus on vegan, gluten free, dairy free and no added sugar, Purabon knew they wanted a design which broke away from the conventional ‘primal’ concept thinking usually associated with Paleo and whole-food snacks, and looked for a design which would be both as exciting and enticing as the highly nutritional protein balls tasted.

Wrapped and sold individually in cafés, juice bars, fitness centres and health food stores from point-of-sale boxed units, the three flavours needed to be easily identified within the Purabon family of products.

Targeting a demographic of both the health conscience and active trendy hipster, an original design with character and appealing to each required a fresh approach.

The solution was to build a design based on ‘at the heart of the Purabon brand is temptation without the sin’. Custom illustrations encircle and entwine into a heart holding the Purabon Protein Balls title framed with edges of primal colours to determine the flavour. Illustrations of birds, bees, snakes, flowers, butterflies and apples, sprout concepts of Adam & Eve and the garden of Eden. Complex and simple simultaneously, the resulting design resembles a sophisticated tattoo art style of happiness and good health.