Creative Agency: BexBrands
Illustrator: Cherie Sinnen
Copywriter: Melissa Blaser
Project Type: Produced, Commercial Work
Client: Bonafide Provisions
Location: Carlsbad, United States
Packaging Contents: Bone Broth, Soup with Bone Broth, Drinkable Veggies with Bone Broth
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Flexography, Offset
Bonafide Provisions provides organic, slow-cooked, hand-crafted Bone Broth in freezer bags and is now introducing Soups and Drinkable Veggies with Bone Broth to their portfolio of offerings.
The goal of this project was to express the intentional, classic qualities of their products in a way that’s distinctive, ownable and can cross all offering platforms. By utilizing traditional botanical illustrations, we were able to articulate those qualities and anchor them with a bolder, radiant logo.
The result touches on nostalgia, but adds a modern twist that embodies the essence of Bonafide in a way that’s true & authentic.