Creative Director: Becky Nelson Dahl
Creative Director: Jeremy Dahl
Artist: Mike Perry
Location: United States
Project Type: Produced
Client: Natasha Case
Client: Kristi Fanning
Product Launch Location: United States
Packaging Contents: Ice Cream and Dairy Free Frozen
Packaging Substrate / Materials: Cardboard, Plastic Wrappers
Printing Process: Lithography, Flexography
This ice cream company has the most inventive ice cream flavors on the market, each one delivering fully on taste & texture. They’ve delivered it for the last 10 years with a great sense of edginess, fun and celebration of individuality — people from all walks of life coming together for the love of great ice cream.
Their trucks and scoop shops embody this personality and taste appeal, but their packaging lacked in clarity of communication and taste appeal. We worked with Mike Perry to create these “flavor worlds” and adapted this more is more attitude to represent the Coolhaus personality.
We created a logotype that was connected, but stood out from the other communications and created a distinct hierarchy of information so the shopper could easily find their favorite flavor, all the while identifying with the personality articulated through the illustrations.
The left side combines photography and illustrations to create a playful attitude balanced with taste appeal. The right side has clear & clean communications, so the shopper can easily find their favorite flavor.