Design: BexBrands
Creative Directors: Becky Nelson Dahl, Jeremy Dahl
Designer: Becky Nelson Dahl
Project Type: Produced, Commercial Work
Client: Frankly
Location: San Diego, California
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass bottle

We Like Real.

Frankly’s mission is to provide the world with a vodka made from 100% real, organic ingredients for people who are real.

By creating a classic logotype free of lavish embellishments or hidden design elements, we tapped into this sense of transparency. Extra straightforward copy and spontaneously strewn ingredients on the packaging add to the honesty the brand stands for.

It brings the idea of organic vodka to the masses — not because it’s exclusive or fancy or high class, but because real, organic ingredients taste better than flavorings or added sugar or other additives.

Frankly is off to a great start in Austin, Texas & we can’t wait to see this brand EXPLODE!!