Creative Directors: Jeremy Dahl, Becky Nelson Dahl
Designer: Jeremy Dahl
Illustrator: Colleen Woolsey
Project Type: Produced, Commercial Work
Location: San Diego. CA
Packaging Contents: Overnight Oats
Packaging Substrate / Materials: Plastic
Bring on Today.
Brekki is a ready to enjoy grain, nut, seed and sometimes fruit portioned into a perfect single serve cup. It’s a great breakfast for anyone on the go that needs sustainable energy throughout the morning.
When we began working with them, they had a great logo — problem was, it was so small on the cups that it wasn’t easily visible on shelf. By maximizing their communications on the packaging component and framing them with graphic, colorful and easily discernible ingredient illustrations, we were able to achieve better shelf appeal and attention. The product is really simple and the simple graphics are a true reflection, making an overall more authentic packaging solution. Distribution and sales have over doubled since new packaging hit shelves.