Seaweed Bath Co. Rebrand

We had so much fun working with the lovely people at Seaweed Bath Co. on their brand refresh. The overall strategy was creating a visual identity and voice that embodied “the magic of the sea”.

We used holographic foil waves and soft gradients to create a mystical world, sparked with pops of color to help shoppers along. We combined a fluid logotype with a system of simple & sophisticated typefaces help articulate product benefits.

The process was an absolute delight — can’t wait for these to interact with shoppers and invite them to unlock the magic of the sea.