Designer: Anastasia Eren
Project Type: Student Project
School: PrattMWP, College of Art and Design
Tutor: Cindy Koren
Location: Utica, New York, USA
Packaging Contents: Rosé Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Hand-Painted

My goal from this branding project is to make woman feel empowered, sexy and free. So many people tend to drink alcohol to get drunk, but we ‘women’ like to drink because we like the taste of it. We love to enjoy and have fun, we have class. Peony Sensation is sweet, tasty, and elegant. First impression is always one of the most important elements of life and beauty of Peony Sensation catches eyes in split seconds.

What’s Unique?
I loved my logo design but I wanted to add more care into it. Best way to show that was to hand paint it and make it one of kind. Every stroke and line is unique to itself and they create a lovely composition together. Simplicity of the flowers carries the elegance of the brand and makes one’s eye move around the bottle. My wine bottle is a collection piece, it’s not only about the wine in it. The wine bottle’s uniqueness creates an authentic atmosphere for the consumers. Even when you finish the bottle, instead of throwing it away you’ll want to keep it as a memory. Perhaps you’ll decide to plant a flower in it.