Creative Agency: AVC | Agency of Visual Communications
Project Type: Produced, Commercial Work
Client: Santa Bremor
Location: Minsk, Belarus
Packaging Contents: Smoked Fish
Packaging Substrate / Materials: Plastic
«Schooner» product range has been widened with the addition of smoked fish line.
Key target during the working process was to ensure that packaging design will stand out amongst existing products and the same time not to lose its identity.
Solution came in with a new type of texture – parchment. Making it the unique element of a new product line, parchment translates the main product quality of «Schooner» – naturalness.