Creative Agency: Supperstudio
Creative Director: Paco Adín
Project Type: Produced, Commercial Work
Client: Don Bocarte
Location: Madrid/Bilbao, Spain
Packaging Contents: Gourmet canned fish
Packaging Substrate / Materials: Cardboard
Printing Process: Offset, foil stamping
Don Bocarte, a leading Spanish company in gourmet canned fish, commissioned Supperstudio to restyle and design their brand’s packaging. The tagline, Art for your palate, served as a foundation on which to build the new visual identity. The goal was to create a brand able to communicate the quality, the know-how and the trust that Don Bocarte is known for.
The solution for this packaging line was to bring the product closer to the art world. The style of the illustrations, worked as if they were portraits, allows to create that high quality identity which we want to associate with the brand.
Supperstudio developed a visual packaging architecture easy to identify at the point of sales and that is common to the whole ranges: Classic, Olive oil, Selection and Food Service.