Creative Agency: Spazio Di Paolo
Designer: Mario Di Paolo
Project Type: Produced, Commercial Work
Client: Famiglia Cecchi
Location: Tuscany, Italy
Packaging Contents: Chianti Classico Wine
This packaging project represents perfectly Tuscany territories into a highly innovative label as a production technique used, and also strongly recognizable and communicative, in line with the elegance of the winery.
Following Cecchi Family’s claim “Territory’s keepers”, we have built a story upon these landscapes, treasure of Tuscan wine, which are unique in the world, made of perfect hills and gravel roads with secular cypresses.
The simplified cypress silhouette recalls a lock of an imaginary door, of which the key is in possess just of the Cecchi Family, as they are the only custodians. This concept is strengthen by the discreet eye which looks to the shine of the landscapes.
The label develops on three layers of different natural papers, each one with a different fiber texture, automatically glued one on top of the other and perfectly positioned. This play of over-positioned layers creates an elegant projection of focal planes: from the foreground of the cypress resembling the lock with the eye, which is realized with a tridimensional cliché, to the shapes of the hills with gold plated cypresses. The presence of the light in the landscape is strengthen by the trees’ shadows.
The label develops on three layers of different natural papers, each one with a different fiber texture, automatically glued one on top of the other and perfectly positioned.