Creative Agency: Getbrand
Project Type: Produced, Commercial Work
Location: Moscow, Russia
Packaging Contents: Home pregnancy test
Packaging Substrate / Materials: Cardboard
The company “Alfa Med” – the Russian manufacturer of home pregnancy tests and disease diagnostic tests, has contacted us to redesign its products.
As a result of rebranding, the client received a bright package, instantly bringing out its advantages, which causes confidence in the immediate result.
The previous design was actually devoid of the brand – the huge “Test” inscription took the place of the logo, the front side of the package did not show its advantages, the corporate style merged with the category and lost the shelf. The inscription “5 days before” was poorly read. In general, the packaging did not inspire confidence and that is fatal for a pregnancy test.
The meaning of the tests is to check your body condition without visiting specialized laboratories. It is convenient and everyone can do it anonymously. However, first of all the client wants to be sure of the accuracy of the result. Therefore, our priority was to take all the advantages of the product on the front of the package. To leave the category of “faceless tests”, we carefully thought out all the details of the design.
The composition was visually divided into two parts: the top part of the package was placed with the graphic and clear inscription «First Reply» and the slogan “scientific approach – exact result”. The logo literally visualizes the meaning embedded in the naming, beating the number one and the cloud of the answer. The bottom of the package describes all the advantages of the product. Thus, all the information important to the audience is in the priority of perception.
The assortment of products includes two variants of packaging: with one test, or with two – for those wishing to conduct early testing, and then confirm the result. We decided to select them with different colors, using “symbolic” for the situation pink and blue.
First Reply is a modern brand, created with care for future mothers and ensuring a reliable result.