Common Grounds Creative Co-Op

Design: Thinking Room
Creative Director: Eric Widjaja
Copywriter & Designer: Nandiasa Rahmawati
Photographer: Ritter Willy Putra
Project Type: Produced, Commercial Work
Client: Common Grounds Coffee Roaster
Location: Jakarta, Indonesia
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

A collaboration initiative between Thinking Room and Common Grounds Coffee, resulting in a rotatable coffee cup sleeve which triggers us to rethink the coffee shop culture in today’s fast-paced life. By juxtaposing two different truths, twisting the coffee cup will ‘complete’ the sentence from the words behind the sleeve. As Coffee shops are easily found even in the smallest town nowadays and came in various qualities and prices, it is hard to dismiss the temptation to sip a cup or two while keeping up with the deadlines. The pride of having pressure in life with coffee to celebrate was the first idea that we explored. Then came other form of modern day tensions: working overtime, excessive buying, and expensive coffees that just don’t hit the spot.