Art Director: Jurica Koletić
Project Type: Produced, Commercial Work
Client: Freilauf Wines
Location: Zagreb, Croatia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Freilauf is a wine brand owned by well-respected, design-loving music DJ with a huge passion for hedonism and well-being. The task was to create a minimalistic, bold label that would transcend the philosophy behind the Freilauf meaning and lifestyle.
The word “Freilauf” means freedom of movement and our concept was to visualise it through composition of multiple concentric circles which put together form an optical illusion of endless rotation.