Design: Fuse Collective
Brand Strategy: Tomasz Maciąg
Project Type: Produced, Commercial Work
Client: Harpagan Brewery
Location: Łódź, Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Harpagan Brewery is a new contract initiative on the Polish craft beer market.
The brand strategy is based on personality archetype of Harpagan. It’s a Polish colloquial term for a person full of passion. Someone with positive attitude, healthy touch of humor and a bit of craziness.