Design: Dat Nguyen
Project Type: Concept
Location: Thai Nguyen, Vietnam
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, plastic
Printing Process: Offset

Tra Dinh or Dinh tea is a leading-market type of tea in Thai Nguyen, Vietnam (the town that is best known for green tea).

As in the report of tea exportation and consumption, 2018 is a not really good year to local tea market, especially in northern states. With plan of making a new trending packaging. We re-design the whole old identity system and replace it with a new colourful experiment.

This hopes bringing a new look to the market while other local products are still focusing on traditional design.

What’s Unique?
All the illustrations are based on Thai Nguyen’s landscapes. With local market, it would be really easy for consumers to recognise those places.