Long Thanh Mooncake

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Design: RIO Agency
Project Type: Concept
Location: Hanoi, Vietnam
Packaging Contents: Mooncake
Packaging Substrate / Materials: Paper, cardboard

“Long Thanh Mooncake” is a packaging design project implemented by RIO Agency, reminding us of the Mid Autumn Festival spirit through the image of traditional Hanoi mooncake. The cakes have a distinctive flavor of Hanoi’s authentic cuisine and are covered by a modern package showing featured images of elegant Hanoi’s everyday life, in order to honor the long-standing culture of Hanoi people.

These boxes of mooncake are not only heart-warming gifts for elderly people, who still store beautiful memories of an elegant and exquisit Hanoi, but also help younger generations to taste and feel the true flavor of the original cake. So that they can cultivate an awareness of upholding traditional values.