Mikado Lemon

Agency: Nosigner
Art Direction: Eisuke Tachikawa (Nosigner)
Graphic Design: Andraditya D.r.(Nosigner)
Client: Naorai Inc.
Photo: Kunihiko Sato
Project Type: Produced, Commercial Work
Packaging Content: Sparkling Sake
Location: Japan

Designed for the Japanese sparkling sake “MIKADO LEMON SPARKLING” which aims at creating a new market by offering a new way of tasting Japanese sake. It is decorated with a whole peeled organic lemon rind grown in Japan. It shows the real surface of its embossed skin by UV printing, expressing natural freshness. Having the design not only easy to understand intuitively, but also luxurious like a high-class champagne bottle, it will give an impact on the current shrinking market of Japanese sake and create new fields.