Illusion Craft Beer

Derrick Lin


Design: Kim Ngan (Mio)
Project Type: Student Project
School: FPT Arena Multimedia
Course: Graphic Design
Tutor: Hiep HD
Location: Ha Noi, Vietnam
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Printing

Illusion is an unreal craft beer company.

The inspiration for this package comes from optical illusions and the basic lesson of movements and curves I learnt in school. The purpose is to create a beer package that not only matches special characteristics of craft beer which are freedom, diversity and originality, but also makes customers want to pick the bottle up from the first sight.

The company focuses on stout with high level of ABV and IBU, therefore my choices for color were black (strong beer) and rainbow gradient (flavor explosion).

What’s Unique?
The combination of movements and rainbow gradient create a sense of being drunk without even drinking.

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