Instance – Instagram + Rexona Scent

Derrick Lin


Design: Artero Julia, Baeck Ángeles, Suaya Florencia
Project Type: Student Project
School: Elisava
Course: Master in Packaging Design
Location: Barcelona, Spain
Packaging Contents: Deodorant + Perfum Sample
Packaging Substrate / Materials: Plastic
Printing Process: Serigraphy

The brief: Create a revolution in personal care.

New product development: a customizable scent / pack based on someone’s digital feed. In order to customize and personalize a deodorant to Rexona’s each brand ambassador, a unique scent has been created based on each one’s experiences, travels, preferred colors and style which are reflected in him/her instagram digital feed. A way of gifting someone an instant of that memory they would’ve probably wanted to last forever.