Design: Telmo Cuenca
Project Type: Produced, Commercial Work
Client: Lumberjack Cerveza Artesanal
Location: Loja, Ecuador
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Lumberjack Craft Brewery based in Loja, Ecuador. The Lumberjack brand, emerged with the idea of a rustic style, manly, within an environment of axes, saws, forests, etc., attached to the taste and style of its creator and Brewing Master: Noela Burneo.
Originally the design of the label and logo of the brand was developed from a somewhat stereotyped style for beers (shields, spikes, golden gradients), which did not fully exploit the theme or image of the product.
The design of the new Lumberjack image highlights the rustic and strong style, the manly and the classic tools of a wood worker, the setting with wood texture and personalized typography for the style.