Olga Pumpkin Seed Oil

Design: Metaklinika
Project Type: Produced, Commercial Work
Client: JS&O
Location: Belgrade, Serbia
Packaging Content: Pumpkin Seed Oil

Olga pumpkin seed oil is a high quality oil produced by JS&O from Novo Miloševo. Our team has designed a packaging which highlights the premium quality of the product and the fact that it is produced as a mix of traditional and modern technology, in strictly controlled conditions.

We drew inspiration from the fields of Vojvodina plain and the rich cultural and historical heritage of this region. The Vojvodina pastoral dominated by the endless plains was presented in the autumn period, at the time when pumpkins are collected.

The main motif on the labels is the iconic Vojvodina landscape which includes arable land, farms, horses, carriages, ducks, storks, pigs, horses, acacia, poplars, willows, etc. This set of motifs forms a vivid narrative which easily evokes association to the typical Vojvodina landscape.

The name of the oil, the choice of paper and its texture, as well as the gold foil print and the finishing touches emphasize the premium character of the product. The minimal colour scheme highlights the illustration while the simple typography underlines the quality of the product.