Fini Macaroons Boxes

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Agency: Metaklinika
Product Manager: Nenad Vulović
Creative Direction: Nenad Trifunović
Creative Direction: Lazar Bodroža
Designer: Nenad Trifunović
Copy Writer: Jovana Buljugić Trifunović
Location: Serbia
Project Type: Produced
Client: Fini
Product Launch Location: Serbia
Packaging Contents: Cakes
Packaging Substrate / Materials: Paper
Printing Process: Silk Screen Printing

Fini is one of the best known Belgrade dessert shops, famous for French macaroons. We created gift boxes for twenty, ten and five macaroons, like a snapshot from a party, taking you back to the moment of unwrapping the present and being showered with confetti.

The box is made by means of traditional artisan techniques, just like the desserts it contains. The colors are natural terracotta, yellow and pink nuances, while the rhymes printed on the box top evoke the first contact between the lips and the dessert.

Opening a box of macaroons is a small celebration, a sweet party. Each box is a gift from someone dear and it contains a colorful surprise.