Thiomucase Redesign

Creative Agency: Metaklinika Studio
Project Type: Produced, Commercial Work
Client: Hemofarm STADA Group
Location: Belgrade, Serbia

Thiomucase anti-cellulite gel is a cosmetic product with long-standing tradition and great trust in the Southeast European market. At the invitation of the pharmaceutical company Hemofarm STADA Group we have redesigned this product.

The main visual motif on the packaging is a hot summer landscape. The key visual quality of the design is a carefully chosen typography that adds to the impression of sophistication and indicates a high-quality product. The details of the gold foil print emphasize elegance and premium quality, while the drawn icons additionally underline the effects and functionality of the product.

Before and After

The main challenge in redesigning the Thiomucase gel was to add to the packaging a touch of a premium cosmetic product, and to visually dissociate it from pharmaceutical products. On the other hand, it was very important that the product design remains refined and minimalist.