Designe: Zest The Agency
Project Type: Commercial Work
Client: The Juice Executive
Packaging Contents: Cold-pressed juice
Packaging Substrate / Materials: Bespoke shaped plastic bottles
Printing Process: Label printing
We at Zest The Agency have recently completed a brand identity and communications project for a specialist cold-pressed juice manufacturer to produce a label identity and associated promotional brochure for a new range of juicy products.
The Juice Executive enables UK brands to customise their own organic juice concepts for events and campaigns, as well independent retailers looking to stock their own ranges. Juice Executive’s state-of-the-art facilities means they are able to deliver an exceptional product regularly and in lower quantities. Clients are then free to add their own logo to the labelling and even name the juices themselves.
The interesting challenge in this project lay in creating a compelling private ‘white label’ design that expressed quality and sustainability, but which didn’t prevent potential clients from visualising their own brand on the packaging.