The BOUNTY rums are one of the gems from St LUCIA DISTILLERS. Wishing to reassert the brand locally, the distillery asked LINEA – the design agency from the Spirits Valley – to revamp its iconic brand. As consistency was needed in the products range, the graphical work has been made exclusively on the labels. All the references came under the same umbrella of “Bounty” and the decorations have been thought to make the brand more topical and attractive. Although BOUNTY rums wish to be consistent with Santa Lucia Island as a main thread, each product has a specific colour code.