Project Type: Produced, Commercial Work
Packaging Content: Yogurt
Location: Russia, Moscow
German company Ehrmann after the over-successful launch of yogurt Epica decided to make a revolution in the Russian market again. We got the task to create a design for a new line of Epica Bouquet, a completely new concept of yogurt due to an unusual combination of fruit and flower tastes.
Yogurt Epica for a few months after the start of sales literally blew up the Russian market: six months after its launch, it became the brand number 10 in fresh spoon yogurts category. After such success Ehrmann’s brand managers thought, what should be next to surprise the tempted audience? It was necessary to consolidate the results and become the absolute market leaders. In Europe, a new trend is now gaining momentum – unusual flower flavors in dairy products. Ehrmann decided to create such a product for the Russian market.
Epica Bouquet is a new approach to the taste of yogurt. Unusual combinations of fruits and berries with flowers satisfy the need for a unique taste of the most demanding audience. This incredible combination of flower tastes was decided to convey through the emotional name Bouquet, which evokes associations with the subtle fragrance of flowers in the spring garden. We used lettering for the Bouquet inscription, because this is an excellent opportunity to emphasise the uniqueness and visually highlight the brand on the shelf. Due to the lettering, brand is perceived more vividly, creating an emotional connection with the buyer.
The design of the line – gentle and refined – perfectly conveys the basic communication – refined unusual taste and inexpressible aroma. As if you find yourself in a blooming summer field with a basket of ripe fruit.
Delicate watercolor illustrations of flowers on the package emphasise the airy and delicate texture of yogurt. A diverse palette of flavors is successfully supplemented by delicious juicy images of fruits in the foreground.
Epica Bouquet is a trendy, tasty and beautiful brand for everyone who appreciates non-standard approaches and wants to bring diversity to life. Bright design and original inscription will surely attract the attention of buyers.