Design: Sterling Creativeworks
Project Type: Produced, Commercial Work
Client: Salpa Group, Yves Thuriès Chocolates
Location: Napa, CA
Packaging Contents: Food Package Design
Packaging Substrate / Materials: Paper
These premium French chocolates needed updated packaging to appeal to American consumers. We used an updated brand logotype to improve readability, and created a rich, chocolate colored ribbon to organize the front panel architecture. Appetizing background colors provide clear flavor differentiation and a copper seal features the Eiffel Tower to quickly say “French import.” Our revised product descriptions help the US market understand these unique products.