MAC Diwali Edition

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Agency: Happy mcgarrybowen
Designer/Illustrator: Sonika Sil
Design Director: Arnab Ray
Project Type: Produced, Commercial Work
Client: MAC Cosmetics
Location: Bangalore, India
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing, Foil stamping

M.A.C cosmetics India’s limited-edition Diwali lip and eye kits have the essence of playfulness illuminated in vibrant colour yet has a classic appeal.

The packaging had to bring two worlds together, that of beauty and of festivities. In India, Diwali is truly celebrated across the country, by everyone and is called the festival of lights. The packaging and form were inspired from traditional firework boxes used to celebrate the festival of lights. This allowed the brand the embody the spirit of the festival with careful attention to detail.

The campaign, Light It Up, held true for the occasion and product as well, and reflected well on the packaging. The design team at Happy mcgarrybowen crafted a visual solution that’s striking, charming and has an alluring hint of wonder.