Happy Dumplings

Derrick Lin


Design: Daria Ksenofontova
Strategy: Chemistry Brands
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Dumplings
Packaging Substrate / Materials: Plastic Foil
Printing Process: Offset printing

New brand of classical meat dumplings ‘Lepim Radosty’ (what can be translate ‘Making Joy’ or ‘Sculpt Joy’) designed to gather the whole family for dinner.

It is frank, emotional and tasty brand for people who love their family, taking care of it and use every moment to spend time together. They need to feel similar emotions from the brand they choose and ‘Lepim Radosty’ fullfill their expectations.

Each pack has a small funny story about dumplings – they fly on parachutes, shine as a sun and has shower of hail of pepper peas. Cat behaves like a cat – eat, sleeps and makes us smile 🙂

Handwritten logotype and illustrations highlights sense of caring and feeling of home cooking. There are two flavours: ‘pork and beef’ & ‘beef’.