Derrick Lin

Global

Design: Lissette Bahamonde
Project Type: Student Project
School: Elisava
Course: Packaging Design Master
Tutor: Eva Minguella
Location: Barcelona, Spain
Packaging Contents: Alcoholic drink
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing

Pedrito Coco is a low-cost alcoholic beverage produced in the coast of Ecuador.

This liquor has great popularity within the country and much of this may be due to its iconic character, which has given the brand a personality of its own. The aim of the project was to redesign the image of Pedrito coco, adding the character to a scene that strengthens its tropical and fun character.

What’s Unique?
The funny and tropical spirit of the character Pedrito, which has become an important icon of the brand.