Design: Fabula Branding
Project Type: Produced, Commercial Work
Location: Belarus, Minsk
Packaging Contents: Macaron
Packaging Substrate / Materials: Cardboard
Printing Process: Printing
Bright macaron pastries by BonGenie have already become a signature product in Belarus and gained popularity abroad. The unified range design is based on large lettering, attractive photo style, and the division of the typographic block into several levels. In honour of winter holidays the company launched an exclusive gift collection of 16 special winter tastes and asked Fabula Branding to develop package design for it.
To set the mood, we replaced the corporate black style with festive red and made changes to the recognizable photo style, adding candy canes and decorative fir tree branches to the pastry on the box. While preserving the style of the brand, the new design gives positive feelings and creates a holiday atmosphere.