Design: Daria Ksenofontova / Fox
Strategy: Chemistry Brands
Project Type: Produced, Commercial Work
Client: Siberian Collection
Location: Moscow, Russia
Packaging Contents: Premium Dumplings. Food
Packaging Substrate / Materials: Plastic Bag
Siberian Collection. Dumplings with different type of feelings
Siberian Collection, brand of premium dumplings on Russian market wants to distinct dumplings with different type of feeling – mushroom, cherry, mushed potato – in separate line.
The task was to create a packaging for this new line, keep in mind that there will be one bag for a few type of feelings: berry, mushed potatoes, mushrooms and cottage cheese. To achieve the aim brand black color was kept, but added colourful polka dot pattern to emphasise vibrant taste range.