Super Leveller

Agency: Studio Sonda
Creative directors: Jelena Fiskus, Sean Poropat
Account manager: Mladen Gvozden
Conceptual creator: Davor Krizmanic
Designers: Stefan Vidovic, Aleksandar Zivanov
Project Type: Produced, Commercial Work
Client: Sklad profili
Location: Croatia
Packaging Contents: Leveler
Packaging Substrate / Materials: Plastic

The leveler is used as an aid to tile layers when laying tiles to obtain an ideal leveling. Super Leveller is a new generation of levelers that offers a number of technical innovations: fast coupling and separation, innovative fastening without rotating the tiles, and 100% visible spacers. It is designed to ergonomically match the easiest unscrewing/screwing of the thread, and the selection of colors and lines underlines the comparative technologies advantages of the product with the emphasis on the separation of the rotation system from the casing. By deploying thoughtful aesthetics, the goal is to distinguish the product from competitors’ products that are largely generic and visually unattractive.