New King Ice Cream in a cup

Agency: Studio Sonda
Creative director: Jelena Fiškuš
Creative director: Sean Poropat
Designer: Aleksandar Živanov
Chief Account Manager: Mladen Gvozden
Location: Croatia
Project Type: Produced
Client: LEDO/FRIKOM
Product Launch Location: Croatia
Packaging Contents: Ice cream
Packaging Substrate / Materials: Cardboard with Pure Pulp Clay Coated Board/ Polieten
Printing Process: Cups and lids are printed with offset/ litho technology, whilst lid rims in flexo

Packaging design for the new King ice cream in a cup

The famous King ice cream brand welcomes the summer of 2020 with one novelty: after being consumed exclusively as a premium ice cream bar for many years, for the first time, it is available on the market as the creamiest ice cream dessert in a cup. The change in format and the fact that the ice cream, in addition to retail, is also intended for sale in HORECA, required a noticeable, playful and contemporary design. As an inspiration, a stylized shape of the crown was used, which symbolically communicates how the moment we consume our King in a cup turns into: a royal moment.

The product comes in 4 flavors; pistachio, caramel, vanilla, and chocolate. King ice cream is sold in the markets of Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Montenegro, Northern Macedonia, and Hungary.

The packaging design and concept are signed by Studio Sonda.

What’s Unique?
As an inspiration, a stylized shape of the crown was used, which symbolically communicates how the moment we consume our King in a cup turns into: a royal moment.