Design: Valkiria IC
Project Type: Produced, Commercial Work
Location: Porto Alegre, Brazil
Packaging Contents: Granola
Packaging Substrate / Materials: PET and Polyethylene materials, both recyclable polymers
Printing Process: Digital printing
The redesign of GranoSquare’s brand was motivated by the company’s need to consolidate itself in the category of healthy foods with a premium granola. The new packaging solution was designed to match this new identity and positioning and also to enable the increase of the product mix for the company’s portfolio. The colors had a fundamental role on identifying the granolas, and the new hierarchy of information highlighted the new brand and its most relevant characteristics that consumers are looking for in this type of product, being essential to consolidate the new positioning, making it different from competitors and to increase sales by 25%.
In environmental terms, the new packaging has a positive impact by choosing PET and Polyethylene materials, both recyclable polymers. In addition, the brand is certified with the Eureciclo® seal and 100% of the equivalent that the company distributes on the market is collected and recycled by Brazilian cooperatives, reducing its environmental impact and contributing to the development of the recycling chain in Brazil.