Design: Pacoon Hamburg GmbH
Project Type: Produced, Commercial Work
Client: Salvus Mineralbrunnen GmbH
Location: Hamburg, Germany
Packaging Contents: Water, spritzers and lemonades
Packaging Substrate / Materials: Paper, plastic bottle
Printing Process: Offset
Salvus TÖFTES! – spring water in good humor
The first Salvus mineral spring was put into operation in 1994. The Münsterland and Lower Saxony to the north of Germany and also the Ruhr area are the main sales area of the regional supplier of mineral water, spritzers and lemonades.
With TÖFTES! Salvus is now conquering a new, trend-conscious target group. Because drinking spring water is and remains a growing trend, so the step for a new brand in this segment was not far off.
The brand concept: Take small bottles, a unique name with local reference, a puristic, humorous design – that’s TÖFTES!
The name: is derived from the local secret language of the people of Münster, the “Masematte” with approx. 500 words. The meaning of tofte/töfte is in the masemat language „good, beautiful” – this is how the independent humorous traditional name creation TÖFTES was created for the new brand!
The small, knobbly, attractive bottles – that’s how you drink beverages today, with or without a paper straw, in the bar, outdoors, on the beach with friends – whether it is sparkling or non-sparkling. The TÖFTES! design is striking, pure, associative, cheerful, with a wink and just not an old hat – this is the design language of the lifestyle brand of the active, trend-conscious target group.
Salvus TÖFTES! starts with five articles: TÖFTES! sparkling, TÖFTES! Non-sparkling, TÖFTES! Apple, TÖFTES! Rhubarb and TÖFTES! Cola.