Lily’s Sweets

Design: BexBrands
Creative Directors: Becky Nelson Dahl, Jeremy Dahl
Art Director: Becky Nelson Dahl
Designers: Molly Mann, Rachael Polack
Illustrator: Andrew Holder
Project Type: Produced, Commercial Work
Client: Lily’s
Location: San Diego, Ca
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper

Lily’s is a Stevia-Sweetened Sweets brand that was growing at a rapid rate and needed to create an updated look to better reflect the contemporary nature of the product and feel more approachable to a larger circle of consumers. We worked with an illustrator, lightened brand elements and refined typography to create a more friendly and understandable package.