Molecola Bio 90 60 90

Design: Curve Creative Studio
Project Type: Produced, Commercial Work
Client: Molecola
Photographer: Giorgio Cravero
Location: Turin, Italy
Packaging Contents: Cola
Packaging Substrate / Materials: Glass bottle

Molecola is Back! Organic raw and fair-trade ingredients make Molecola BIO a unique beverage without caffeine and artificial flavors. Molecola BIO contributes to the development of the fair-trade market and help the no-profit association Renken in Senegal.

In order to help the grip, the shape is ergonomic and the texture give strength and character to the whole bottle. The bronzed color of the label conveys naturalness, perfect to express the concept of organic.

What’s Unique?
The Aim of the project was to create an iconic bottle for Molecola. A 100% Italian Cola; design was inspired by the Italian’s Style: fashion, elegance, cinema actresses such as Sophia Loren. Name of the bottle is 90-60-90, the supposed measurements ( in cm ) of a perfect woman, measured at the bust, waist and hip.

The final result is a bottle with sexy and sinuous shapes while the finish of the glass Is a clear reference to fabric texture ( tessuto spigato ) . Every detail make the difference, as in fashion.

In order to help the grip, the shape is ergonomic and the texture give strength and character to the whole bottle. The bronzed color of the label conveys naturalness, perfect to express the concept of organic.