100% Italian Cola

Agency: Curve Creative Studio
Client: Molecola
Photographer: Lardo Studio
Location: Italy
Project Type: Produced

MoleCola and Curve Creative Studio, once again, join forces to breathe new, fresh, and international life into the MoleCola can. For over a decade, MoleCola has drawn inspiration from an ancient Piedmontese recipe dating back to the late 1800s to create the first 100% Made in Italy cola beverage.

MoleCola has ventured into the international scene, appealing to a new audience that views Italian heritage as a distinctive symbol of quality and style. Therefore, Curve Studio’s challenge was to detach MoleCola’s image from its Piedmontese roots and to expand and highlight its Italian spirit.

The restyling journey began in 2018 with a project that gave birth to the 90.60.90 glass bottle, inspired by Italian fashion icons. This project was awarded the International Design Award (IDA).

This time, the transformation has touched the most well-known and widely recognized element of the MoleCola product line: the 33 cl can. The silhouette of the Mole Antonelliana has vanished, making way for more modern and youthful graphic elements, a new MoleCola signature lettering, and a name promising to become a distinctive symbol of Italian essence in the world.