Omdesign 2018 packaging

Design: Omdesign
Project Type: Self-promotional packaging
Location: Matosinhos, Portugal
Packaging Contents: Madeira wine
Packaging Substrate / Materials: Glass bottle, cardboard, sisal
Printing Process: Varnish, stamping and high relief

Created for Omdesign’s 20th anniversary commemoration, this edition is a travel to the origins of our country and to the Portuguese Discoveries that pictures the agency values and their vision about the future. With a simple and unique piece, highly differentiating, we aim to show all the boldness, ambition and determination for which we are known, since 1998. We are adventurous by nature, like the Portuguese navigators before us that once set out to sea.

Inspired by 875 years of history, we have created an original packaging, made with sisal shaped as a monkey’s fist knot, one of the most famous knots in the world, used since olden times by sailors for throwing the end of a cable further. Inside, there is a tube in cardboard and a bottle of Madeira wine that celebrates this year their discovery. In contrast to Madeira Island, which was discovered by chance and as a result of a storm, Omdesign really knows where north lies and wants to follow the right course, marked out since 1998, towards a safe harbour.

To decorate the bottle, we used an illustration that expresses the audacity we have inherit from Vasco da Gama when facing the fearful Adamastor at the Cape of Storms. To carry it, we chose a bottle sling knot at the neck, a technique used by wise sailors since ancient times to carry their bottle of wine and always keep it cool underwater.

“Sailing on hitherto uncharted waters”, since 1998, from Leça da Palmeira to the four corners of the world.

What’s Unique?
The special character of this packaging is related to its symbolism. It celebrates and pays homage to the bravery and audacity of the Portuguese navigators, but it also commemorates Omdesign’s 20 years of dedication. All the elements were selected by the agency with a purpose, however, the major challenge was to create a piece where they work as a whole too.