Folle – Chá Misto

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Design: Neo/Saga
Package: Lucas Matheus
Project Type: Produced
Client: Folle
Location: Chapecó SC, Brazil
Packaging Contents: Natural Tea
Packaging Substrate / Materials: Paper
Printing Process: Flexography

This is a very old natural tea packaging line that has come for us to redo your layout. Its original layout was just a photography of the product, white background and the logo and had never been altered since the beginning. For the layout we decided to represent with old decorations its essence, traditional and antique.

What’s Unique?
Here in Brazil these boxes are very little valued and consequently they end up not investing in a good design. Most of them have no identity, sometimes they are just photos and logo, so our focus here was to do the opposite of what was common in the market.