Design: White Studio
Project Type: Concept
Location: Istanbul, Turkey
Packaging Contents: Jam, Granola, Cookie, Coffee Cup
Packaging Substrate / Materials: Cardboard, Paper, Plastic
Mo Bakery & Cafe is located at Alsancak, Izmir. Mo is a bakery that sells artisan bread, cookies, cakes, pastries, pies, homemade jams; and also a cafe, serving coffee and tea to customers who wish to consume the baked goods on the premises.
Branding is inspired by the motto: “Food brings people together.” Food is maybe the only universal thing that really has the power to bring everyone together. Therefore the main colour is chosen as red. The red colour stimulates appetite and also affects people in a conversation-enhancing way.
Logo and icons are carrying modern geometrical lines in order to give a modern interpretation of the traditional craft of baking.