My Cornetto

Agency: 1HQ Global
Account director: Jessica Procter
Creative director: Graham Walls
Project Type: Produced
Client: Cornetto, Turkey
Location: Turkey
Packaging Contents: Ice cream
Packaging Substrate / Materials: Paper

In a world of ever changing trends and increasing personalization, the client wanted us to explore ways to make the ice cream appealing and intriguing to the individual. We established and created a range of flavour combinations and matched them to very distinctive characters and personalities. Whether you feel hopelessly romantic, confident and bold or just decisively rebellious, these ice creams are here, just in time for summer, to refresh and represent everything you stand for. Discover your flavour and choose who you want to be. You can find My Cornetto, in freezers all over Turkey.

What’s Unique?
The colourful and individual colour of the ice cream cones – match your mood and personality to one of them or all of them!